Beyond the Basics: Advanced Strategies for Strategic Networking
Searching for a job can feel overwhelming, no matter what your stage in life. I am frequently approached by people looking for new opportunities. These range from recent college graduates to individuals who have left previous employers, professionals seeking a change, and consultants looking to market themselves more effectively. Having considered this topic carefully, I would like to share my advice here.
Networking is the Key to Finding a Job
It is widely acknowledged that job opportunities often come through connections. The more people who know you are in the job market, the more likely you are to find the right opportunity. The era when most people found jobs by submitting resumes to job posts is largely behind us. Many employers now prefer to hire through referrals from their networks, which may be digital, professional, or personal. While jobs are posted, referrals from trusted sources are most likely to get candidates in front of decision-makers.
Build and Maintain Your Network
Before you are actively seeking a job, and especially when you are, invest in building your networks. Networking does not always require attending large events and introducing yourself to strangers. There are many ways to build meaningful professional connections.
One-On-One Netwoking
Informational Interviews
Most people are happy to participate in informational interviews. This is an excellent way to add someone who can hire you, or refer you, to your network. Begin with identifying industries and roles that interest you. Research companies where you might like to work and find people in positions that may influence hiring decisions. This step requires some proactive effort.
Reach out to these individuals and ask for a short informational interview. Offer to meet at their office, or treat them to lunch or coffee, whichever is more convenient for them. During the interview, avoid turning the conversation into a sales pitch. Instead, prepare thoughtful questions, such as:
- What is the state of the industry?
- What kind of work does your company do?
- What does your typical day look like?
- What qualifications are valued in this field?
- How does one get hired in this industry?
Your objective is to demonstrate sincere interest, knowledge, and curiosity. Begin with broad questions and narrow down as the conversation progresses. You might close with a question about how best to get hired in the industry or whether they know of others you should speak with. If names are offered, ask for an introduction and follow up with additional informational interviews.
Allow the person time to speak but also be ready to answer any questions they may have about you. Bring a printed copy of your resume in case they request it, but do not hand it out unsolicited. Always follow up with a thank-you message after the meeting.
Volunteer for Industry Association Committees
One of the most effective ways to meet potential employers is to volunteer for an industry association. These organizations may be local, regional, national, or international. You will need to research which are best suited to your goals. Consider associations specific to your industry (e.g., American Marketing Association), your clients’ industries (e.g., National Restaurant Association), or your specialty (e.g., International Association of Privacy Professionals).
Many associations allow you to attend events without being a member. This gives you an opportunity to learn about the group, meet people, and assess whether it aligns with your goals. If so, volunteer for a committee or role. With time, committees can also lead to Board positions giving you even more visibility. Apply yourself sincerely. Active volunteers are often noticed by those who can offer referrals, mentorship, or job opportunities.
Do not volunteer in name only. A lack of engagement will also be noticed, and it may reflect poorly on you.
Seek Out Mentors Over Coffee or Lunch
Another valuable approach is to ask someone you admire or would like to learn from to meet for coffee or lunch. This individual might not be in a position to hire you directly, but could serve as a mentor, offer valuable guidance, or connect you to others. Choose people whose experience, leadership, or perspective you respect. When making this request, be sure to offer to pay for the coffee or meal and arrange the meeting at a location convenient for them such as a café near their office. Your goal should be to build a relationship, not to make a direct pitch. Ask thoughtful questions about their career path, their views on the industry, and any advice they may have for someone in your position. A sincere, well-prepared conversation can lead to unexpected opportunities.
Digital Networking
LinkedIn is the most powerful digital networking tool available. You do not need to be a seasoned professional to make an impact, but you do need to be engaged and present.
Effective LinkedIn strategies include:
- Build your network by connecting with people who interest you or who may eventually be in a position to hire you. After meeting someone at a conference or industry event, send a thoughtful note and connect with them promptly.
- Respond to others’ posts with well-considered comments to build visibility.
- Share your own insights. Author articles on topics where you have knowledge or experience.
- Consider launching a LinkedIn newsletter with case studies, thought leadership, and industry trends.
- Repurpose content across LinkedIn, your company website, and industry blogs for broader reach.
Engage on LinkedIn regularly, not only when you are seeking employment. It takes a long time to build a solid network and the earlier you start building your network the better.
Promote Your Personal Brand
Your personal brand is how you present your professional identity, and it includes your training, experience, achievements, values, and expertise. It is never too early to develop your personal brand. This can be as simple as sharing articles that highlight your skills or speaking at conferences. A strong personal brand builds recognition and credibility across your network.
Internships for New Graduates
If you are a new graduate, consider both paid and unpaid internships. Internships offer valuable experience, provide on-the-job training, and often lead to full-time positions. They can also help you clarify your career goals and expand your professional network.
Final Thoughts
Finding a job requires more than submitting resumes. It requires strategic networking, thoughtful engagement, and consistent effort. By cultivating meaningful relationships and promoting your strengths, you position yourself for success.
Kirsty Nunez is the President and Chief Research Strategist at Q2 Insights a research and innovation consulting firm with international reach and offices in San Diego. Q2 Insights specializes in many areas of research and predictive analytics and actively uses AI products to enhance the speed and quality of insights delivery while still leveraging human researcher expertise and experience.
