We consider new thinking to be the foundation of any business intending to grow. It is important for brands to be nimble and able to change in a perpetually evolving business environment. Creative Problem Solving and Design Thinking techniques are used to augment our research methods.
Team members keep abreast of new research thinking, methods, and techniques by attending educational programming and training conferences in marketing, research, and innovation.
Here we have an opportunity to share some of these insights with you – for those of you who want to explore more.
Most brands are interested in understanding the lasting impression they leave on consumers.
view
At Q2 Insights, segmentation is not just a data exercise. It is a strategic foundation for market understanding, business focus, and sustainable growth.
view
Thanks to the LinkedIn community, the conversation around strategic networking continues to evolve.
view
Building upon the insights and feedback from readers in response to the article "How to Find a Job Through Strategic Networking," it is evident that while the foundational principles of networking remain crucial, there are nuanced strategies and perspectives that can further enhance one's job search.
view
Searching for a job can feel overwhelming, no matter what your stage in life.
view
Clients have recently asked me to explain the advantages of AI Rapid Insights Sessions over traditional qualitative and quantitative research.
view
Insights guru Mike Stevens (LinkedIn) recently predicted that “the future of research is voice.” After spending time speaking with the founders of unSurvey.ai, a groundbreaking AI voice to voice research platform, I am very much inclined to agree.
view
The meaning of the word "insights" is deeply personal to me. It is not only part of the name of the company I founded, Q2 Insights, but also a concept I have taught in Consumer Insights classes.
view
At Q2 Insights, we have long been fascinated by the interplay between innovation and research, two disciplines that, when combined, can lead to extraordinary outcomes.
view
Synthetic data and respondents are often associated with AI and advanced modeling, offering innovative solutions to challenges in survey research.
view%2C%20and%20Research.jpg)
As a practitioner of both research and Creative Problem Solving (CPS), I have spent years exploring and integrating research into the process of innovation.
view
For various reasons, marketing researchers are increasingly exploring synthetic data and digital twins. This paper examines the distinctions between synthetic data, particularly synthetic respondents, and digital twins, as well as their potential applications in marketing research.
view
There are a wide range of human emotions in response to the explosion of AI around the world, from feelings of dread and impending disaster to enormous enthusiasm and early adoption.
view
During a recent quantitative study at Q2 Insights, we had the opportunity to compare three different approaches to open-end coding using the same dataset.
view
Recently, I came across a LinkedIn post discussing the telltale signs that a piece of writing has been generated by ChatGPT.
view
Q2 Insights is a strong advocate for using AI in marketing research.
view
Since the mid-1990s, the world has experienced several digital transformations that have profoundly impacted society, marketing, and marketing research.
view
Recently, while scrolling through LinkedIn, I came across a post claiming that User Experience Research (UXR) and Customer Experience Research (CXR) would soon overtake Marketing Research (MR).
view
The Navy SEAL Museum San Diego is targeted to open in late Summer 2025.
view
Traditionally, marketing research methodologies are categorized into three areas: Quantitative Research, Qualitative Research, and Secondary Research.
view
We recently completed an AI-driven program of co-creation research to inform a new Youth Suicide Prevention campaign.
view
What happens when you get two research experts together for an interview...
view
In our experience as practitioners of marketing research, we have noticed a common misconception surrounding Artificial Intelligence.
view
In the fast-evolving realm of qualitative research, the transition to virtual methodologies has become a cornerstone of modern data collection.
view
Q2 Insights has been at the forefront of integrating AI platforms into our marketing research arsenal for over five years, with initial forays into this technology over a decade ago.
view
Since its inception in 1950, San Diego Opera has been presenting acclaimed productions with internationally renowned artists.
view
Among the multitude of tools and methods available to researchers, statistics have long been a mainstay of the marketing research industry.
view
Qualitative marketing research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics.
view
Q2 Insights has been an early adopter of AI to augment our marketing research consultancy processes.
view
The Net Promoter Score (NPS) is a measure of customer loyalty that allows companies to benchmark their performance relative to other organizations within and outside their industry.
view
The application of neuroscience to marketing research is a new field offering tremendous promise.
view
Marketing researchers are concerned with how our thoughts and emotions impact consumer behavior such as likelihood to purchase products or services and brand loyalty.
view
Semiotics is a broad term that pertains to communication and meaning in a social-cultural context.
view
Marketing researchers employ biometrics to measure physical responses to different stimuli such as online, television or print advertising, a product, or a service.
view
A Brand Health Tracker is a methodology used by brands to assess the overall health and performance of their brand, typically relative to key competitors.
view
Artificial Intelligence (AI) augmentation is the future of Marketing Research. At Q2 Insights, we are early adopters and fans of using AI to augment the process of generating research findings and insights.
view
Segmentation allows brands to divide their customers and prospective customers into smaller homogenous groups or segments. Segments are then valued, and the highest value segments are identified.
view
Customer Lifetime Value is perhaps the most powerful and far-reaching tool in a brand’s toolbox.
view
