Innovation Comes from Continual Education

We consider new thinking to be the foundation of any business intending to grow. It is important for brands to be nimble and able to change in a perpetually evolving business environment. Creative Problem Solving and Design Thinking techniques are used to augment our research methods.

Team members keep abreast of new research thinking, methods, and techniques by attending educational programming and training conferences in marketing, research, and innovation.

Here we have an opportunity to share some of these insights with you – for those of you who want to explore more.

Game Changing Research Methods

Harnessing AI: Promising Innovations in Marketing Research with Large Language Models

May 31, 2024

What happens when you get two research experts together for an interview...

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Integrating AI Into Marketing Research

Beyond Gen AI: Navigating the Multifaceted Landscape of AI in Marketing Insights

May 31, 2024

In our experience as practitioners of marketing research, we have noticed a common misconception surrounding Artificial Intelligence.

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Tools and Techniques

Navigating the Virtual Frontier: A Comprehensive Guide to Mastering Virtual Focus Groups in 2024

April 26, 2024

In the fast-evolving realm of qualitative research, the transition to virtual methodologies has become a cornerstone of modern data collection.

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Integrating AI Into Marketing Research

Mastering the AI Frontier: A Marketer’s Guide to Navigating New Platforms

April 26, 2024

Q2 Insights has been at the forefront of integrating AI platforms into our marketing research arsenal for over five years, with initial forays into this technology over a decade ago.

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Integrating AI Into Marketing Research

Unveiling Insights into San Diego Opera's Growth Journey with AI QuantInsight Pro: A Case Study

April 26, 2024

Since its inception in 1950, San Diego Opera has been presenting acclaimed productions with internationally renowned artists.

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Tools and Techniques

New Statistical Applications in Research

March 31, 2024

Among the multitude of tools and methods available to researchers, statistics have long been a mainstay of the marketing research industry

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Integrating AI Into Marketing Research

Projective Techniques in Qualitative Research

March 31, 2024

Qualitative marketing research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics.

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Integrating AI Into Marketing Research

Integrating AI into Marketing Research: The Intersection of Humans and AI

March 31, 2024

Q2 Insights has been an early adopter of AI to augment our marketing research consultancy processes.

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Neuromarketing

Measuring Customer Loyalty Using the Net Promoter Score

March 31, 2024

The Net Promoter Score (NPS) is a measure of customer loyalty that allows companies to benchmark their performance relative to other organizations within and outside their industry.

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Neuromarketing

Neuroscience Applications in Research

March 31, 2024

The application of neuroscience to marketing research is a new field offering tremendous promise

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Innovation

Psychological Techniques and Concepts in Research

March 31, 2024

Marketing researchers are concerned with how our thoughts and emotions impact consumer behavior such as likelihood to purchase products or services and brand loyalty.

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Tools and Techniques

Semiotics in Marketing Research

March 31, 2024

Semiotics is a broad term that pertains to communication and meaning in a social-cultural context.

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Innovation

Biometrics Applications in Research

March 31, 2024

Marketing researchers employ biometrics to measure physical responses to different stimuli such as online, television or print advertising, a product, or a service.

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Tools and Techniques

Integrating Useful Key Performance Indictors (KPIs) Into Your Brand Health Tracker

March 31, 2024

A Brand Health Tracker is a methodology used by brands to assess the overall health and performance of their brand, typically relative to key competitors.

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Integrating AI Into Marketing Research

Will Artificial Intelligence (AI) Replace Marketing Researchers?

March 12, 2024

Artificial Intelligence (AI) augmentation is the future of Marketing Research. At Q2 Insights, we are early adopters and fans of using AI to augment the process of generating research findings and insights.

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Tools and Techniques

The Many Uses of Segmentation for Great ROI

March 12, 2024

Segmentation allows brands to divide their customers and prospective customers into smaller homogenous groups or segments. Segments are then valued, and the highest value segments are identified.

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Game Changing Research Methods

How to Capitalize On Customer Lifetime Value Intelligence

March 12, 2024

Customer Lifetime Value is perhaps the most powerful and far-reaching tool in a brand’s toolbox.

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